Thursday 22 December 2011

You Toobe ?


I read recently in a tech newsletter that the very first video uploaded to YouTube, all the way back in April of 2005, was a simple 19 second video of YouTube co-founder Jawed Karim visiting the San Diego Zoo
In just these past 6 years of You Tube existence, the net savvy neo Indian has  taken to this video sharing service like a Tamizhan to his early morning Kaapi.
 In the initial days we saw only our NRI brethren using this for sharing compilations of some “society functions”  like the SunnyVale  Sangama  or some Tamil Sangam get –togethers. 
As days progressed we started finding more uses for this service and by more segments:
Whether you want to publicize Acchukutti’s first Achooo, or teach the world how to play “Jai Ho” on a Casio, why fear when You Tube is here?
This is the popular vehicle for NRI aunties sharing their domestic expertise -  like new age dronacharyas to far away ekalaivis across the oceans. They  de-mystify in a fake nasal accent a wide range of topics:
Recipes  of  “aamlet” , “aappam” , “vaazhaippoo  usili” to “mysoor paagu” . They even share secrets on how to source these ingredients in the wild wild west.
Poo thoduppathu eppadi ?  How to stitich a button-hole?
Quite useful to all the world wide Indians  staying away from mommies
YouTube has now been glorified as the tamizh magan’s  preferred communication vehicle with our own superstar maappillai releasing a so-called candid video of his upcoming movie’s catch song Kolaveri. How candid the video is , is anybody’s guess – with a poor gawking music director seen lurking in the corner frames , the made-up-to-the-teeth director Aishwarya occupying most of the screen. Whether or not it is worth the attention, you-tube has managed to put this tanglish sangu on the lips of every single FM jockey all over India.  The craze for this ‘soup-sangu’  is now so much that it has spawned off its own offsprings .
Popular singer Sonu Nigam has released a video of his son singing Kolaveri . Maybe to prove to the world that even a  4 yr old can pull of  such a song with some clever editing and cute montages.
Last night at 11 my daughter and son were rolling in the ground laughing to a cartoon version  where Tom and Jerry were lip-syncing to vent their inner KolaVeri – My eyesu  fulla tearu.
No! no aanantha kanneer this -  I was just thinking of the difficulties of getting them ready to school the next morning  on time!

No comments:

Post a Comment