Monday, 2 January 2012

Sinful Beta Carotene

" Carrot saapidu!  Kannukku nallathu!"
This is something we have grown up listening to. Right through my childhood, ( and a good part of my adult life), I have tasted carrots mostly in sambar ,avial, kootu or poriyal - As a standalone dish or to add colour or volume to the beans or cabbage poriyal.
Generally I have found South Indians preferring the taste of the orange Ooty carrots, and the North Indians swearing by their red winter carrots.
But orange or red, I really love eating carrots, and do love cooking them as well. Guests at my home would have surely tasted my pale orange Carrot Kheer for dessert, or the occasional carrot halwa.

Ever since I travelled to the North in the Winter of 2009 I have been captivated by the vivid images of roadside markets full of sarson , long tender radishes , and deep red sweet carrots. This winter, the day carrots hit markets in Gurgaon, I had decided to try my hand at a carrot cake.
Thanks to Google, and many nameless generous home-cooks across the world, I found numerous recipes with fab pics for this cake. Many called for almonds, Most mandated eggs. Finally, after spending a good two hours searching and thinking, I decided to take the plunge with my own recipe. The cake turned out pretty much ok.


1 1/2 cup grated Carrots,
1 cup powdered Sugar
1 cup Oil
1/2 tsp Cinnamon Powder
(guess i should hv added a pinch of nutmeg too - but didnt have any)

1 tsp Orgran egg replacer powder
21/2 tbsp milk
1 1/3 cup Flour
2 tsp Baking Powder

to Decorate: 1 tbsp almond slivers; a bit of butter

Preheat the oven to 400F (200 C).
Grease and flour/line an 6-inch cake tin.
In a bowl, the sugar and oil and beat well. mix up the egg replacer with milk and pour into the sugar / oil mix. Add the carrots.
In another bowl, combine the flour, baking powder, and the cinnamon and nutmeg powders. Sift this little by little into  the wet mix gently until it is completely incorporated. Pour into the prepared cake tin and bake for 30 minutes.
Remove the tin from oven and quickly brush over the top of the cake with a bit of butter in room temperature - arrange almond slivers , push it back into the oven for another 6-7 mins.
Your cake is done when a knife or toothpick, inserted into the centre of the cake, comes out clean.

With this version you should get a cake that is soft inside with a mild crunch on the top.
Quite scrummy - perfect for a year end wintery cold night.


One question atleast 4 people have asked me is why my cake did not look orange?
Hey ! I used the red winter carrots here.
Also, most recipes had asked for 2-3 cups of carrots - I had added less, thinking it would be too much or make the cake dry. On hindsight maybe I was wrong!

There's always a next time. Though I think next time round, i'd replace carrots with beets, and catch a better camera for the pictures ;-)

Thursday, 22 December 2011

You Toobe ?


I read recently in a tech newsletter that the very first video uploaded to YouTube, all the way back in April of 2005, was a simple 19 second video of YouTube co-founder Jawed Karim visiting the San Diego Zoo
In just these past 6 years of You Tube existence, the net savvy neo Indian has  taken to this video sharing service like a Tamizhan to his early morning Kaapi.
 In the initial days we saw only our NRI brethren using this for sharing compilations of some “society functions”  like the SunnyVale  Sangama  or some Tamil Sangam get –togethers. 
As days progressed we started finding more uses for this service and by more segments:
Whether you want to publicize Acchukutti’s first Achooo, or teach the world how to play “Jai Ho” on a Casio, why fear when You Tube is here?
This is the popular vehicle for NRI aunties sharing their domestic expertise -  like new age dronacharyas to far away ekalaivis across the oceans. They  de-mystify in a fake nasal accent a wide range of topics:
Recipes  of  “aamlet” , “aappam” , “vaazhaippoo  usili” to “mysoor paagu” . They even share secrets on how to source these ingredients in the wild wild west.
Poo thoduppathu eppadi ?  How to stitich a button-hole?
Quite useful to all the world wide Indians  staying away from mommies
YouTube has now been glorified as the tamizh magan’s  preferred communication vehicle with our own superstar maappillai releasing a so-called candid video of his upcoming movie’s catch song Kolaveri. How candid the video is , is anybody’s guess – with a poor gawking music director seen lurking in the corner frames , the made-up-to-the-teeth director Aishwarya occupying most of the screen. Whether or not it is worth the attention, you-tube has managed to put this tanglish sangu on the lips of every single FM jockey all over India.  The craze for this ‘soup-sangu’  is now so much that it has spawned off its own offsprings .
Popular singer Sonu Nigam has released a video of his son singing Kolaveri . Maybe to prove to the world that even a  4 yr old can pull of  such a song with some clever editing and cute montages.
Last night at 11 my daughter and son were rolling in the ground laughing to a cartoon version  where Tom and Jerry were lip-syncing to vent their inner KolaVeri – My eyesu  fulla tearu.
No! no aanantha kanneer this -  I was just thinking of the difficulties of getting them ready to school the next morning  on time!

Friday, 2 December 2011

Welcome FDI = Community Retail RIP?

Is FDI really going to  change the fabric of our Indian Retail?
If it is indeed true that 70% of India lives outside of  cities, why are we so concerned in letting open a few monster stores in cities?
Cut down to the cities. Being a city girl myself, I would talk about only these here.
Given the fact that most of our populace depends on public transport, and these mega stores owing to their sheer size needing to be located on the outskirts of the city, how many of the complete BPL + SEC C +SEC B + SEC A diaspora do you think would end up going to these stores regularly ?
BPL and quite a chunk on the lower SEC C populace have smaller wallets and practically very poor storage space at home and  buy stuff on a daily - weekly basis. This would translate to really smaller packaging or sachets. None of the HyperMarts carry this kind of merchandise.
Owing to their smaller bills and frequency of purchases this section tends to buy from as near home as possible. This means 95% of such buying would happen from kirana stores even if it means there's a Carrefour right around the corner.
Most of out community retail or unorganised retail operates on two key words - convenience and loyalty.
These kirana stores whether its a "Bhauji ki dukan" or a "Pandian Kadai" each have their own catchment (read residents of a few streets around the shop).
Main reason being their 
1. Willingness to entertain credit sales (Khata / kanakku/ account book ) which would be settled every month  after the customer gets his monthly salary
2. Selling items in very small sizes - imagine selling 'thengai chillu' or 'thengai bathai' instead of a whole coconut. Would any WalMart sell you Rs 5 oil sachets? Hey, and where would we go for buying our shampoos and conditioners in sachets, and the fair visage for Rs 10?
3. Carry specific quirky items in their stock even if it is just for a handful of households
4. Loyalty due to personal touch  - the  shopkeeper would remind you of buying something even if you have forgotten. Selvam my mom's vegetable vendor calls her up to remind " Maami  naalikki amavasai vazhakkai vangama poiteenga paiyana anupparen!" . After this would my mom ever go anywhere else to buy veggies ? No! Never.

Is FDI really going to  change the fabric of our Indian Retail?
Well, for the majority of the vaadikkai makkal  - they are going to be least bit affected by this, let alone change their habits for some few firangi backed megaliths.

Monday, 7 November 2011

A New Beginning


Decided to finally kick-start my lazy self and start writing.

For whatever it is worth, I plan to share something positive with any interested netizens.
- providing you are patient enough to dig a bit under all my bitter-sour sarcastic language